Account Management

The Most Common Reasons for Ad Grant Account Suspension

While Google does not release specific data, the most common reasons that lead to account suspensions are pretty well known. Google uses automated tools to monitor account structure, keyword usage, and appropriate metrics such as quality score and clickthrough rate. During the period following Google’s policy change, many accounts had difficulty meeting the new minimum […]


How to Measure Your Performance in Google Ad Grants

“If you can not measure it, you can not improve it.” Lord kelvin As an Adwords specialist, one of the most rewarding parts of my job is to check the metrics of my campaigns on a regular basis. I open my manager account with the expectation that my ads really captured the attention and brought […]

User Behavior

Things That Change In Engagement During Quarantine

Informality Rules–expectations have lowered for polish and people are currently used to the no-makeup zoom meetings. Pulling together an audience for a quick mind-sharing discussion on a relevant topic is easier because people are available and need less preparation. Deep content has reached it’s time to shine. People are hungry for content in all parts […]

Nonprofit Funding

How To Get 10K For Your Nonprofit Marketing

Raising funds for your non profit can be a daunting task and one of your main concerns at any given time. While you are out there speaking to potential investors and putting together detailed plans to show the potential impact of your movement, your efforts are not being directed into spreading your message, recruiting volunteers […]