We also understand data represents greater recognition of your purpose, new supporters, and lives changed.
We combine data from Google Analytics and Adwords metrics and use conversion tracking to continuously evaluate your ad copy, keywords and placement, and look for optimization opportunities.
In the graph below the solid lines represent our results after one year over the dotted lines. The solid lines represent our results after one year over the dotted lines. Clicks increased by a factor of 10, impression increased by a factor of 5, click through rate more than doubled and it remained solid above the 5% level required by Google.