Bolt Digital Strategies only builds digital strategies for clients with whom we have established a relationship of mutual trust. We expect our clients to believe in us, and to be committed to achieving their own business goals. They trust us to always place their business goals first and to give them our best advice and best service.
We always start by getting to know the client and their goals as deeply as possible. We never provide recycled or packaged solutions, everything is based on the needs of that particular client. Once we understand what our clients want, we begin researching who they are trying to reach. What does the particular audience that is most important to our client want? This is very different than trying to drive as much traffic as possible to a website, which is like filling a store with random people who have no interest in the products.
What decisions does our client hope their audience might make? Some of our clients are looking for customers, but others want to change the world, or maybe encourage people to be healthier. In any case, we examine how the target audience actually makes decisions, and where along that decision path might critical web content be placed.
Finally we develop a web content strategy with five main areas (based on best practices in the field). These include:
We are experts in management and consulting for Google Ad Grants accounts. The ideas behind Bolt Digital Strategies were forged and tested in the intense non-profit environment of Washington D.C. We learned how to employ the tools of search marketing, search engine optimization, website metrics, and search advertising to support public health agencies and non-profit entities.
Bolt Digital Strategies was established in 2011, but our history goes back to the before 2000 when current critical technologies were just emerging. At that time the actual impact of the Internet on everyday lives was pretty small. Some of us were looking for ways to leverage this new medium for reaching greater audiences but events like the Dot-com bubble/crash showed that the world was not ready.
The ideas behind Bolt Digital Strategies were forged and tested in the intense non-profit environment of Washington D.C. We learned how to employ the tools of search marketing, search engine optimization, website metrics, and search advertising to support public health agencies and non-profit entities.
One of the founders was responsible to the National Heart and Lung Institute for analyzing emerging technologies, implementing search strategies, implementing pilot programs in social media and search advertising, as well as creating award-winning health-communication web widgets and apps.